ActiveCampaign Review: Best Email Automation

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ActiveCampaign Review

For my review today, I’m going to talk about a tool that will help your online business, may it be a small to midsize company it doesn’t matter as it will be worth your while. Today we will be talking about an about ActiveCampaign Review.

In this ActiveCampaign Review, we will show you how this efficient tool will help you in your marketing campaign. The goal of this tool is to make you more active when it comes to your email marketing campaign. To gain happy and loyal customers and make personal relationships with them making it the best email automation. Through ActiveCampaign, your customers will surely come back for more.

ActiveCampaign will be an effective and easy on the pocket solution for all your online marketing needs. In this ActiveCampaign review, I will include the benefits of using the tool, the features and how will it make your marketing needs better than ever.

So what are you waiting for? Let’s get into it!

What Is ActiveCampaign?

ActiveCampaign is an email marketing tool that is known to be one of the best in the industry, in particular, its email automation, all while being packed full of features and super easy to use. 

A certified one-stop email marketing tool with automation and a customer relationship management (CRM) suite that will help you to keep everything organized. The best feature about ActiveCampaign is its integration with other marketing tools and customer management which I will talk more about later in this post.

When I came across ActiveCampaign, I was awed on how personalized and very customer-oriented it was. It can track the customer’s behaviour, measure the performance of the company and can very well manage different campaigns for small to midsize businesses by customizing their marketing email campaigns.

By combining marketing automation, customer management and the magic of customizing email targeting, it makes ActiveCampaign a very sought after tool for any online business.

Why Use ActiveCampaign?

If you’re having problems of organizing emails, outdated marketing campaigns and how to improve your relationship with your customers. Then there are enough reasons for you to start using ActiveCampaign.

The use of this powerful tool will make it more easy to manage your business and can market your products with the help of its fantastic email marketing campaigns. It can also help to manage your business contacts with its email marketing automation.

The features of this product are all the things that you’ve been waiting for. It has email marketing, email automation, sales, direct messaging and a customer relationship management system. It is known as one of the best email marketing tools that will help with the basics as well as the mildly complex goals of your business.

They have different plans which you can choose from and can cater to small to medium-size businesses as well as for big businesses. They are capable to cater to every type of business that will suit their budgets.

The Benefits of ActiveCampaign

Let me tell you what are the benefits of using ActiveCampaign. It has many features but the main thing that makes it popular is its email marketing automation.

Honestly, it is the most simple email automation system that you can use. 

ActiveCampaign email marketing automation has features that are essential for any modern business. It has autoresponders, list management, and contact automation. The workflow of this tool helps the user to set-up, activate and inactivate as well as segmentation.

Also, its customer relationship management can send direct messages, can set up appointments to your contacts and send direct messages. How awesome is that? 

With the type of technology, they offer you can send your targeted message straight to your site’s visitors from a particular page that could very much turn into leads and future customers.

It has autoresponders, automation of contacts, and list management. Its workflows allow the user to set-up, segment, and activate the inactive. The practical thing about this is that its automation within CRM can add notes, send direct messages, and set appointments to contacts.

Best Features of ActiveCampaign

ActiveCampaign has a lot to offer for your business needs. Here are the best features of this email marketing tool.

Email Marketing Automation

ActiveCampaign has one of the most intelligent automation out there. It is because the users can initiate campaigns, updates their contact data and can reach out to sales leads. It has drag and drop features as well as drop-down menus that make it simple and comfortable to use.

What makes it more special is it can track customer behaviour and can able to determine what actions should be taken next.

You can build any email automation that you can think of.

 You don’t have to do it manually, as ActiveCampaign main feature will do it for you. You just need to set it up and it will be good to go.

Share Your Automations

In ActiveCampaign, not only are the automation are easy to make, but it also makes transfers of automation possible. If someone wants to share their automation with you, it can be directly imported into your account.

Also, if you want to share your automation with others you can export it easily and give it to them. Sharing is so easy, you can share it by getting the unique URL and give it to someone where they can import and use it into their account. It’s a cool feature.

Lead And Contact Scoring

If defining an ideal lead profile, lead scores with defined actions to get the perfect lead is what you want to your business. ActiveCampaign is the right one for you as it has these features.

They can provide businesses with rankings and update their list of top-performing leads frequently. They make sure that sales are always focused on the best leads at the most perfect time.

Split Testing

Before using it in real-time, ActiveCampaigns will allow you to test your email campaigns and your automated workflows before releasing it. 

With this testing, you will be able to adjust and define conditions as well as configure split tests if needed. Testing will help you to optimize and makes sure everything is working well. 

Attribution

Attribution is used to utilize the standard UTM parameters of a business with the use of its track visitor resources so they don’t have to change anything. It’s why it is also considered a powerful marketing software automation because of this software. You are allowed to leverage conversion as well as source information for contacts, trigger automations, etc.

Resend Your Campaigns

If you ever wonder if it is okay to resend the campaign when it comes to email marketing. The answer to that is, Yes. 

As long as it isn’t to the same person of course.

ActiveCampaign can resend your campaigns to new subscribers especially if the campaign works very well. This is a cool feature that will give you an option especially if you have new subscribers coming in. It also makes sure that your campaign will not be sent twice and those who received it the first time, won’t ever receive it again.

Affiliate Program

Did you know that ActiveCampaign has its own affiliate program? Now, you know and I’m going to explain it quickly and precisely.

What makes it stand out compared to other affiliate programs is its 30% lifetime recurring commission program. It’s also a saleable tool just by sharing the automation that can entice them to get the product just by using your affiliate link. You can earn big commissions if you are able to promote their expensive plans that can cater to big businesses.

What I like About ActiveCampaign

ActiveCampaign is a great tool that is easy to use. At first, it can be overwhelming especially if you are not used to it, but you can be able to quickly adapt. Its marketing automation is one of the best, the tools and templates are clean and efficient to use and the email builder comes with a lot of varieties to choose from.

One more thing that I like about ActiveCampaign is its ability to send SMS as you could have direct contact with your customers. Also, the customer support of this platform is excellent because they are accommodating if you have questions and queries about ActiveCampaign.

What I Don’t Like About ActiveCampaign

I have a lot of things that I like about Active Campaign but there are a few things that I don’t like about it. They only give a 14-day free trial for first-time users, I would prefer to have it longer the same as the other platforms that give a trial for 30 days. Also, the tools are user-friendly but there are times that it doesn’t work that well. Is not affiliate friendly, they frowned on sending emails that have affiliate links in it, It is somewhat slow when it comes to inserting multiple images. If it’s a bug I hope they will fix it quickly. Lastly, I hope they will add more templates to choose from, the more the merrier isn’t it?

ActiveCampaign Pricing

ActiveCampaign has four levels of pricing that you can choose from

Lite

500 Contacts Paid Yearly
$ 15 Monthly
  • Unlimited Sending
  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Chat & Email Support

Plus

500 Contacts Paid Yearly
$ 75 Monthly
  • Everything From Lite
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • SMS Marketing
  • Custom User Permissions
Popular

Professional

500 Contacts Paid Yearly
$ 175 Monthly
  • Everything From Plus
  • Site Messaging
  • Split Automations
  • Predictive Sending ML
  • Win Probability ML

Enterprise

500 Contacts Paid Yearly
$ 309 Monthly
  • Everything From Professional
  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Dedicated Account Rep

Why ActiveCampaign Is The Best?

To be honest, a lot of email service providers claims that they are the best among the rest. Yes, there are a lot of choices to choose from but why ActiveCampaign is the best? It is because of its email automation capabilities when it comes to marketing and it has the most powerful email service compared to others.

If you compared it to Aweber, also a good and popular email tool, but it has very simple automation support while ConvertKit has a much nicer automation editor but it has some missing actions that you could only find in ActiveCampaign. It will depend on you on how you will perceive a product especially if you are going to use it for your business. So far, ActiveCampaign does it all for me and it shines the brightest compared to the others. 

If its power, efficiency, and flexibility that you are looking for then ActiveCampaign is the right tool to switch into. It is an affordable email service that is made for marketers and online businesses. I can say it’s affordable among the rest and you even get a 14-day free trial to give it a go and try some of its features. The best thing about it is, no credit card is required for you to get a free trial.

Final Thoughts: ActiveCampaign Review

ActiveCampaign is an impressive tool that is thoroughly developed for online businesses and marketers. It has all the capabilities that you want to have in email marketing. It’s an all-in-one platform that has amazing features.

When you look at their pricing, it is such a bargain to have ActiveCampaign because it is affordable and can give start-ups a way to incorporate this into managing their business, without burning their pockets. With using ActiveCampaign, you can take your email marketing and your business to the next level. 

This sums up my ActiveCampaign review and hopefully, it will give you an inside look on why you should switch to ActiveCampaign now.

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Affiliate Marketer helping online entrepreneur to build successful business and generate passive income which will give them freedom to enjoy life.

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