Both ClickFunnels and LeadPages are website tools that can help you generate leads and convert customers. In simple words – if you want to sell your product. These two tools aim to simplify all the struggle you may have when you create your own website or sales funnels.
While both of these tools have a similar purpose, they are not the same. LeadPages focuses on attracting consumers via landing pages, and ClickFunnels does the same via sales funnels. You can use ClickFunnels only to create landing pages, or LeadPages to create Sales funnels, but that may do you more harm than good.
This article looks into the differences between these two tools.
LeadPages is a web platform that you can use to create attractive lead pages. With this tool, you don’t need to know coding or web design at all. You’ll be able to quickly design your own page with a simple drag-and-drop editor.
This landing page can serve as a first contact that your website visitor will have with your content or product. That’s why LeadPages has a lot of features that can help you customize any given landing page all the way to the tiniest details.
The Main Difference Between LeadPages and ClickFunnels
Despite their similarities, LeadPages and ClickFunnel have a different primary purpose.
LeadPages concentrates on landing pages. From a landing page, you will gather a lot of emails and subscribers, which you’d use for sending offers and such
On the other hand, ClickFunnel focuses on building sales funnels. The starting point for these two platforms is similar.
However, LeadPages aims to keep you on your landing page. To the contrary, ClickFunnel will provide a series of pages that will guide visitors towards buying a product.
Landing Page vs. Sales Funnel
A landing page is a page on your website where a visitor would “land” the first time they arrive. This can be any page. Sometimes it is a sales page, while other times it can be an email sign-up. Usually, you’d create a landing page and then promote the hell out of it (such as using ads) to get people to go there.
The goal of the landing page is to greet your new visitors and tell them something about your product. It is not necessary nor desirable to make the sale the first time. But, you should lure them to subscribe to their email by offering some giveaway, preferably something that adds value such as an eBooks. These offers are your “lead magnets.”
Once you get their email address, you can continue nurturing them via email. Eventually, a percentage of them will become customers. This is what LeadPages does.
With a sales funnel, you can create a string of pages, from the top of your funnel to the bottom. The goal as a prospect travels to the bottom of the funnel is to make a sale, but all the previous sequences are equally important. Your funnel string may look like this:
- A page that offers information about the product
- A landing page where you’ll gather emails
- A sales page for your product
- A checkout page
- Extra offers, discounts, new sales
This is what you can make with ClickFunnels.
Making Landing Pages
Both tools share the ability to make your own landing page quickly and without prior knowledge.
ClickFunnels has a simple drag-and-drop landing page editor. For beginners, the editor may seem challenging at first. But after some time, they’ll be able to create compelling landing pages quickly.
The whole purpose of ClickFunnels is to save you the time and money necessary for creating landing pages by giving you a platform do to it quickly and by yourself.
While it has a number of great templates, ClickFunnels focuses more on elements and widgets that keep the sales funnel going.
You can add an “Add to Cart” button since your funnel can have a checkout page. Also, you may add countdown timers for special offers, videos, Facebook comments, etc.
LeadPages focuses only on creating compelling landing pages. It also has a simple drag-and-drop editor with an easy user interface and various widgets. But compared to ClickFunnels, LeadPages’ landing page editor is much more capable.
While ClickFunnels has only 12 landing page templates, LeadPages has hundreds. The templates are optimized for desktop and mobiles devices.
LeadPages also has an option to include a pop-up window when a visitor tries to exit your page. This is an important part of a pay-per-click campaign, for which LeadPages is built for. It has an opt-in form and you can use it to gather emails from your articles, posts, and other page content.
If you’re only looking to make an optimized landing page, LeadPages has a lot more features. It is a tool that focuses on making an eye-catching landing page and trying to generate as much leads as possible from it. Therefore, you will see a lot of features and widgets, some of them may be more powerful than those on ClickFunnels.
On the other hand, ClickFunnels is much more than a landing page builder. You have all the necessary tools to great a complete sales funnel – a checkout page, mailing autoresponders, payment gateways, etc. All of this with the same subdomain and no third-party integrations. This makes ClickFunnels a better all-around tool.
Integrations and Other Features
ClickFunnels is stacked with all the features needed to create an effective sales funnel. First of all, when you set up a landing page and start collecting leads, the tool has its own email autoresponder – Actionetics. But if you want to use a different one, you can. It also integrates with ActiveCampaign, MailChimp and plenty of other email gateways.
When you choose your lead generating tool, you can set up your online shop. Just add a shopping cart feature and your visitors can start buying.
You’ll be able to choose from various payment methods such as PayPal, Stripe, Payoneer, and many others. Moreover, you can connect your funnel with a dropshipping provider like Shopify and ShipStation.
All in all, you can connect all the properties of a functional sales funnel together on a single domain.
LeadPages has integrations that first and foremost enhance your landing page.
You’ll have the best drag-and-drop UI around and great mobile phone optimization of your pages. You can add analytics tools to track traffic, demographic, and other parameters. It is also possible to include Facebook Ads, two-step sign-in forms, embedded videos, SMS opt-in, and more.
You can use LeadPages to generate leads, but you can’t integrate it with autoresponders. Instead, you need to integrate it with your email provider and then use that provider to send your emails. The same goes for payment gateways, online shops, dropshipping providers, etc.
To summarize, you can make a sales funnel with Lead Pages using all these features, but you’ll need a separate tool for each process.
This is why LeadPages is very powerful landing page app, but it doesn’t work as well as a sales funnel tool.
Both tools offer great features and integrations but for a different purpose. ClickFunnels will give you every feature that you need for creating an effective sales funnel. But it may fall short in landing page possibilities.
On the other hand, LeadPages will help you design optimized and responsive landing pages with much more templates and features. Also, the tool has an HTML editor. So, if you know how to code, you can take your landing page design to the next level. If you don’t need an all-in-one tool, you can opt for LeadPages.
ClickFunnels has 2 different pricing packages and a 14-day free trial. During the trial, you’ll be able to use all the features that this tool has to offer.
The starter plan costs $97 per month and limits you to 20 funnels, 100 pages, and 20,000 monthly website visitors. You’ll also be able to use the shopping cart and other customer relationship management software, as well as email autoresponders.
If you want unlimited everything, you’ll need to opt for the $297/month plan. It comes with the tool’s own email autoresponder Actionetics and affiliate program creator Backpack.
LeadPages offers three different membership plans and three levels of commitment.
- Standard version: $37/month, $300/year, or $480 for two years. Gives you unlimited mobile responsive pages, traffic, and leads. Also 140 free templates, more than 40 integrations, and email support
- Pro version: $79/month, $576/year, or $1,008/2 years. Plus checkout payments, A-B split testing capabilities, SMS opt-ins, and more
- Advanced version: no monthly, $2,388/year, or $3,816/2 years. You get 5 free sub-accounts, virtual workshops, advanced integrations, and many more besides
It is evident that ClickFunnels is more expensive. However, it is mostly due to its much higher functionality. On top of merging all your business needs in one place, it also offers a free domain. On the other hand, if you’re only looking for a good landing page manager, LeadPages could be just that.
While these two tools may be similar, it is important to set your priorities before you opt for one. If you figure out whether you just want a landing page manager or a sales funnel manager, you’ll come to a conclusion quickly.
If you don’t need an all-in-one sales funnel manager, ClickFunnels might be overkill, especially when you consider the price. However, it may save you a lot of money if you want to manage your sales easily with everything in one place.