Running an online business has never been easier. Nowadays there are lots of tools that can help you to promote your products and sell all over the world.
People often mention web business tools like ClickFunnels and Shopify in the same context. Although they have their similarities, their purpose is totally different. So, before you decide to start a business plan with the help of one of these tools, you should understand the distinction.
This article will explain the differences between ClickFunnels and Shopify, which one is for whom, and why you may want to use them together.
ClickFunnels will help you create a functional all-in-one sales funnel. This means that you can create a string of pages leading your visitor from your landing page all the way to the checkout page, where they’ll hopefully buy your product.
With this tool, you can build a sales funnel in a matter of minutes. ClickFunnels has various built-in features and integration support that ease sales funnel creation. For example, you’ll have a user-friendly page designer and an email autoresponder built-in. Everything else you can just add to the platform
All with the goal of attracting leads and selling products.
Shopify is an e-commerce platform that helps you create an online store. So, you can sell all your products on your web store, regardless of their size and form. You can use it to sell physical as well as digital goods.
This platform includes plenty of supporting tools and features that assist you with your business. You’ll be able to focus on your marketing and scaling your business, while Shopify can be a replacement for your brick-and-mortar store.
Shopify is popular for its easy-to-use interface, a wide range of store templates, and other functionalities.
Sales Funnel vs. Online Store
Both web tools have the same final goal of selling a product, but they do it in completely different ways.
When you have a sales funnel, your first aim is to raise awareness about a product. Then you should gather leads by making them subscribe to your email newsletter so that you can further market your products. Then pique their interest with some special offers and discounts until you make the ultimate sale.
You can do all of this through strings of different pages leading a prospect from the top of the funnel, which is your landing page, to the bottom, which is a sale. ClickFunnels does this.
An online store is not the same as a sales funnel. Every online store can work without a sales funnel. This online store works the same way as a brick-and-mortar one. A visitor can browse through products and purchase whatever he or she wants
Unlike in a sales funnel. When you have a funnel, you lead a user to a particular product and then continue with more offers.
ClickFunnels vs. Shopify
Since the two tools have different purposes, their features can’t be compared directly. Instead, here are the most notable features of both products, which should give you a better idea of each.
Best ClickFunnels Features
Sales Funnel Templates
With ClickFunnels, you’ll get a large number of ready-made sales funnel templates that you can customize a bit and effortlessly set up a funnel. There are funnels for selling physical and digital products, eBooks, webinars, and more. Type your own text and add your images and you’ll be good to go.
This convenient tool will help you design a commercial web page without any prior knowledge. The smooth and user-friendly editor can create a page from scratch, too. Otherwise, you can just edit existing elements on the template.
Affiliate Marketing System
With the Backpack feature, you can create your own affiliate program. Other people can promote and sell your product and earn a commission.
One of the best things about ClickFunnels is its integration support. This tool is compatible with plenty of marketing tools that can come in handy. For example, you can integrate an email service, webinar, SMS/text … even a Shopify e-commerce store.
Built-In Email Autoresponder
If you opt for the upper pricing plan, you’ll get the built-in email provider and marketing tool Actionetics. With it, you can create actions based on different triggers, send target emails, etc.
Best Shopify Features
Unlike ClickFunnels, Shopify doesn’t specifically create landing pages. Instead, you can create your online store with a wide range of free and premium themes. Similar to ClickFunnels’ editor, this one is also WYSIWYG (What You See Is What You Get). You can drag and drop stuff anywhere on the canvas. Also, you can add your own HTML and CSS code.
Shopify’s inventory management allows you to easily add and remove products in the store. The tool will keep track if you’re running out of certain items so you’ll know when to get a new order in. You can also stop selling certain items or continue selling even if the item is out of stock.
Plenty of Payment Methods
Compared to ClickFunnels, Shopify supports a lot more payment gateways. There’s support for Visa, MasterCard, and sixty online payment methods.
The Shopify advanced plan comes with graphs and dashboards of all the important data. Here, you’ll be able to see things like traffic and sales on a time scale at a glance, individual product performance, and loads more. Also, thanks to integration with Google Analytics, you’ll be able to know the whereabouts of your visitors and how much time they spend in your store.
Shopify has its own app store where you’ll be able to download various add-ons to boost your store. Some of these widgets include landing page creator, email marketing campaigns, etc. If you plan to use Shopify as a standalone tool, these widgets will help.
Thanks to smartphone app support, you can always keep in touch with your store. You can use it to make sure you’re up to date with all the sales, manage inventory, and email your clients.
Can You Use Both?
These two tools are complementary and you can use them together.
As a matter of fact, ClickFunnels can integrate a Shopify store to its string of pages. This can help to lead your visitors to your big, beautiful Shopify store, too. With the help of Shopify’s dropshipping capabilities, you can easily distribute your product.
Shopify users can also consider adding a sales funnel. It’s always important to have a big number of leads and marketing campaigns to drive more sales. A standalone Shopify store might not be enough, especially if you are a newcomer to e-Commerce. Adding the proper sales funnels can do wonders to your store.
So, instead of choosing between the two, you may consider utilizing them together.
ClickFunnels offers you a chance to test out the full-featured product for free for 14 days. If you decide to purchase, you’ll have 2 options:
Standard Pricing Plan ($97/month)
With this plan, you’ll be able to have up to 20 funnels, 100 pages, and 20,000 visitors.
Etison Suite Plan ($297/month)
This offers you all the built-in features as well as no limits to funnels, pages, and visitors.
Shopify also comes with a 14-day free trial. There are 3 purchase options:
Basic Plan ($29/month)
This plan gives you 2 staff accounts, 100+ payment gateway integrations, various themes, etc.
Shopify Plan ($79/month)
With this, you get 3 more staff accounts, point of sale functionality, and reporting feature.
Advanced Plan ($299/month)
When your business, grows you may have to get the Advanced plan. You get 15 staff accounts, advanced report builder, access to real-time carrier shipping, etc.
If you know that you’ll subscribe for a year, Shopify offers a 10% discount if you pay in advance. If you subscribe for two years, you’ll get a 20% discount in a lump sum payment.
Head to Head
So, before you decide, let’s take a look at the pros and cons of each.
ClickFunnels helps you merge linked products in one funnel, meaning that you might sell more. But, you can’t display various related products on the same page as with Shopify.
Shopify is SEO-friendly and helps you use blogs to lead visitors to your store with content marketing. On the other hand, ClickFunnels is not such an SEO-friendly platform. However, ClickFunnels lets you manage affiliates and build your personal sales associate team to sell products for you.
In the end, ClickFunnels can be too expensive for those who are still new to online business. Setting up a Shopify store is a requirement (unless you opt for another online store platform) and almost four times cheaper.
If you want to build an online store with all your products in one place, you should opt for Shopify. ClickFunnels is better if you want to create complete sales funnels that will collect leads, convert sales, and retain customers.
Best of all, you can integrate these two tools into a marketing system that will act as a sales funnel and a web store at the same time.