Copywriting Secrets Book Review Secrets: How To Get Sales Using These 5 Techniques

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Copywriting Secrets

Copywriting Secrets is a book written by Jim Edwards, a copywriting expert who teaches copy formulas that can help you generate more leads, sales and fans for your offers.

Jim Edwards co-created Funnel Scripts, a software that automates the process of creating sales copy. He co-created the software with ClickFunnels co-founder, Russell Brunson.

Jim Edwards teaches proven copywriting secrets that have helped him become an expert copywriter, with a successful career to boost. He’s all about helping people to increase sales through the creation of high-converting copy, and that’s what he does with this book.

Jim believes that no one is born a copywriting expert. You only need to learn the patterns to hack a copy that sells.

He shares his vast industry experience through this book, Copywriting Secrets

What is Copywriting Secrets About?

In the foreword of this book, Russell Brunson narrates what he went through when he started his first company. He talks about how he would create great products but his competitors always outsold him.

Upon assessing the situation, he discovered the reason behind his slow sales was lack of a good quality copy. He admits that he hated writing copy hence his woes.

That was until he realized that a company’s success was not dependent on the product, but on the ability to create a strong desire for the product, so that customers crave for it. This led him to learn how to create a good copy. As a result, his success story began to write itself.

Russell credits his success to copywriting. Copywriting for success is what this book is all about. Jim Edwards takes you through a step-by-step process of drafting a copy that will make you a fortune.

As an expert who has made tremendous success in online marketing, Jim reveals the secrets that master copywriters use to mint millions with sales copies.

He believes that copywriting is all about structure and strategy. And that equipped with the right skills, anyone can capitalize on the power of words to get more clicks on their copy, and increase their sales and profits, no matter what they sell.

Copywriting Secrets will teach you smart copywriting skills no matter the level you’re in right now.

Who is Copywriting Secrets For?

With his years of experience as an online marketer, Jim knows what copywriting tricks get people clicking to place an order.

Actually, he argues that everyone ought to learn how to create a copy that converts. That’s why he has written this book to help people master the art of selling through words.

If you have attempted sending out sales copies to prospects without much success, Copywriting Secrets is the book for you.

If you’re a beginner, just venturing into online marketing, this book will teach you how to go all in and accelerate your growth.

Generally, if you want to get more leads, obtain more subscribers, increase sales, grow your fan base, and make more money, Jim will teach you how to in this book.

In his words, “Nobody will write better copy for your stuff than you.”

In-Depth Review of Copywriting Secrets Book

Jim Edwards observes that nobody is born a copywriting star. Rather, copywriting is a skill that you nurture by following certain patterns.

He shares 31 of his best copywriting secrets which he believes will help you to write a profitable copy.

Copywriting Secrets

Here are some of the secrets mentioned in the Copywriting Secrets to help you understand how the book will impact your copywriting skills.

1.    Understanding Copywriting

Jim begins by explaining his understanding of copywriting. He draws the difference between regular writing and copywriting, observing that the intent of a copy is to convert readers to customers, while regular writing does not necessarily have the intent to sell.

Jim also teaches how to understand your niche audience by establishing what is important to them. Dreams, hopes, desires and fears are what motivates people to buy. Your goal as a copywriter is to hook readers with a copy that resonates with them.

This chapter also highlights the importance of writing a perfect copy. Jim maintains that there’s no second place in copywriting. It’s either your copy works or you starve. But he throws in some good news. He says that people love to buy, so if you can hack a perfect sales copy, the dollars will keep trickling in.

2.    It’s All About the Customer

Jim observes that you should make your copy all about your audience. This is because as he puts it, nobody cares about you. All a customer is after is to have their needs met.

He gives examples of words that you need to strike out of your copy. I, me, my we, ours, should be replaced with words that shift the attention to your audience.

3.    Ten Reasons Why People Buy

“Without a strong why, people won’t buy” says Jim. He discusses the ten reasons that compel people to buy. To make money, avoid effort, save money, save time, are some of the reasons he talks about. He teaches you how to weave your copy around these reasons to target the customers who want what you’re selling.

4.    Three Sales Formulas That Never Fail

Jim advises against trying to reinvent the wheel. As the creator of Funnel Scripts, he sure knows more about copywriting than the average person. He teaches you how to use sales templates to come up with amazing copy.

If you have Funnel Scripts, the process becomes even more simplified as you can create custom copy in minutes. However, with or without the software, this book will teach you the three sales formulas that will always get you more clicks, sales, and subscribers.

5.    “Stealth” Closes – The Secret of Selling Without Selling

Jim talks about using stealth closes to close unsuspecting readers. He teaches how to make yourself likeable first by telling them stories that add value to them, then placing your offer at the end. Essentially, if you want to get good results with your copy, mastering consumer psychology will get you there.

Indeed, Copywriting Secrets is all about teaching you how to make more money by creating a copy that makes readers drop everything they were doing and pay attention to your story.

In a nutshell, the book will teach you how to:

  • Copywrite regardless of your skill level
  • Structure irresistible copy using proven formulas
  • Use emotional triggers to persuade people to buy
  • Target your perfect customer
  • Polish your copy
  • Multiply your sales
  • Grow your list of subscribers
  • Sell anything to anyone
  • Write your check by crafting action-triggering copy, plus many more

How Much Does Copywriting Secrets Cost?

Getting a copy of Copywriting Secrets will only cost you the amount you spend to ship it to your address. That’s because Jim Edwards offers the book for free. The shipping fee for those within US is $7.95 while international is $14.95.

That’s all you need to incur to order the book. There are no hidden charges or gimmicky offers. Once you pay the shipping cost, that’s all.

However, you can explore the optional offers available once you place your order of Copywriting Secrets. These are upsells and include;

Copywriting Secrets

1.    Copywriting Secrets Audiobook

If you prefer listening to audiobooks as opposed to reading, or if you like learning while engaging in other activities, then Jim has an audio version of the book that he upsells at $27.

2.    Sales Story Secrets 

This is the other upsell on the list that teaches important sales story secrets. Among others, you’ll learn how to promote and sell products fast by creating powerful stories every time. The upsell is priced at $97.

3.    Funnel Scripts 

Jim Edwards is well known for Funnel Scripts, a software he co-created with Russel Brunson, that helps you to create compelling copy in a matter of minutes.

This bundle features ads scripts, email follow-up, copy secret scripts, DotCom Secrets scripts, Expert Secrets scripts, One Funnel Away scripts, etc. Funnel Scripts upsells at $697 which is $100 less than its normal price.

Final Words

Copywriting Secrets is what aspiring and struggling copywriters need to hone their craft.

It is what every business needs to scale and increase sales by learning how to put together powerful words that target the perfect customer.

Anyone who has had frustration with writing emails, ads, or sales letters that just get ignored and forgotten, will learn how to polish their copy and get more results.

If you lay your hands on this book with zero copywriting experience, it will teach you how to go all in with your first sales copy, bypass hindrances that many beginning copywriters contend with, and succeed online.

At whichever level of copywriting you’re in, Copywriting Secrets is what you need to increase clicks, convert visitors to customers, grow your email list, and scale your business.

However, the most important secret is implementation. If you implement what you learn, as Jim Edwards puts it, you’ll be able to sell anything to anyone.

I hope this review helped you figure out what Copywriting Secrets book is all about.

Copywriting Secrets Book Review
copywriting secrets

Book Title: Copywriting Secrets

Book Description: Copywriting Secrets is a book written by Jim Edwards, a copywriting expert who teaches copy formulas that can help you generate more leads, sales and fans for your offers. Jim Edwards co-created Funnel Scripts, a software that automates the process of creating sales copy. He co-created the software with ClickFunnels co-founder, Russell Brunson

Book Author: Jim Edward

Book Format: Hardcover

Publisher Logo:

Number Of Pages: 328

Summary

Copywriting Secrets is a book written by Jim Edwards, a copywriting expert who teaches copy formulas that can help you generate more leads, sales and fans for your offers.

Jim Edwards teaches proven copywriting secrets that have helped him become an expert copywriter, with a successful career to boost. He’s all about helping people to increase sales through the creation of high-converting copy, and that’s what he does with this book.

Overall
4.5

Pros

Easy to read

Can buy audiobook for those who like listening

Cons

Sometimes it takes a longer time for the book to reach a certain destination.

Affiliate Disclaimer: I hope you liked our Copywriting Secrets Review. Please note that some of the links inside this article may be affiliate links to Copywriting secrets. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Yogesh Saini

Yogesh Saini

An Affiliate marketer helping the online entrepreneur to build a successful business that generates passive income thus giving them will give them the freedom to enjoy life.

All Posts

Leave a Replay

error: Content is protected !!
Copywriting Secrets is a book written by Jim Edwards, a copywriting expert who teaches copy formulas that can help you generate more leads, sales and fans for your offers.