Expert Secrets Review: Best Book On How to Build a Tribe and Sell Your Message

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Expert Secrets Review

If you’re interested in building a formidable brand, then Expert Secrets is a book that should be on your must read book list.

In this Expert Secrets Review, I’ll be covering what’s the book all about, what are the techniques inside the book on how to create a mass following.

It’s the second book written by the sensational online marketing guru, Russell Brunson. His first book DotCom Secrets is a highly successful marketing resource that has sold millions of copies and transformed many entrepreneurs.

Russell is the brain behind ClickFunnels, a sales funnel creation software that he co-created with Todd Dickerson. Russell teaches marketing strategies that stand the test of time.

In Expert Secrets, he shows you how to position yourself as an expert by learning to tell stories that will guide people through your funnels, giving

them the results they are looking for as a result creating a mass movement of people who becomes your life long customers.

What is Expert Secrets?

Expert Secrets is a guide to help you grow a loyal fan base that trusts your expertise, and buys your products and services.

It’s a follow-up of Russel Brunson’s first marketing book, DotCom Secrets.  In DotCom Secrets, he teaches digital marketing for online marketers how to build high-converting sales funnels for business growth.

Expert Secrets Review

Expert Secrets builds on the sales funnels concept by teaching you the art of persuasion and storytelling to grow a huge following, and increase click rates of your sales funnels.

Russell is already an expert in his field having created the successful SaaS, ClickFunnels. In Expert Secrets book, he illustrates actionable ways through which you can become an expert in what you do.

The strategies are designed to help you grow a loyal fan base who will buy your products.

Who Is Expert Secrets For?

Expert Secrets is for those who desire to become experts in their niches. These could be entrepreneurs, marketers, influencers, business owners etc.

Ideally, entrepreneurs selling information or sharing information as an incentive for customers to buy their products/services will benefit from this book. It’s also a great resource for marketers who work with such entrepreneurs.

Inside Expert Secrets Book

In this Expert Secrets review, we’ll be taking an in-depth look inside the book and at the strategies for creating a mass movement of people for your business.

In the foreword, Garrett J. White, the founder of Wake Up Warrior, refers to Expert Secrets as a lethal weapon for hacking marketing and sales. He’s all praises for the book having seen Russel’s marketing resources transform his business over a short duration of five years.

Garrett mentions that implementing the expert secrets shared in this book has seen his business grow from $15.4 million in sales in 2018 to $19.6 million in 2019.

The book is organized into five sections that are packed with practical tips, examples and templates to help you implement the secrets.

 Section 1: Creating Your Movement 

In the first section, Russell teaches how to become a charismatic leader and create a movement.

He goes into what it takes to create a persona that people want to follow and become like you. He shows you how not to be boring and how to be persuasive. This is how you will start building your true followers for your business. He outlines the three key steps of creating a movement of raving fans.

These are:

  • Become a charismatic leader (attractive character)
  • Promote a future-based cause that your audience will commit to
  • Provide a new opportunity (offer) to your community of followers

Russell further details how each of the above three steps contributes in making you an expert. He teaches how developing an attractive character helps you to attract people (market) who look up to you for advice and industry knowledge.

He emphasizes the importance of developing an attractive character by sharing a piece of wisdom he learned from his mentor, Dan Kennedy. Dan taught him that people may be drawn to your value ladder by your product, but what keeps them is the relationship you have with them.

Russell mentions the three rules to observe in order to become an irresistible leader. These are;

  • Lead your audience’s dream lifestyle
  • Be persuasive
  • Don’t bore your audience

He also highlights the three core markets (health, wealth, relationships) from which you should choose a submarket and then niche down to a specific field. 

Once your target audience is attracted by your charismatic leader traits, you should then present them with a new opportunity (an enticing offer).

The offer acts as a bait that gets them on the value ladder. Finally, your customers move up the ladder in pursuit of a future-based cause.

Section 2: Creating Belief

In this section, Russel teaches you how to perceive your customers’ needs and develop their trust.

First, you need to understand the minds of your customers. Then he teaches you how to persuade and connect with them by creating certain beliefs in their mind.

Russell believes that it’s easy to influence your followers to embrace the opportunities you create with compelling and honest beliefs.

According to him, everything hinges on beliefs. Once you’ve influenced the belief system of your followers by making them believe what you believe, they feel prompted to buy your products and services.

Further, Russell explains about the three false beliefs your potential customers contend with. He teaches you how to turn them into secrets that can resolve the false beliefs.

In general, this section covers six subsections that demonstrate what goes into creating belief. These are;

  • The big domino
  • The epiphany bridge
  • The hero’s two journey
  • The epiphany bridge script
  • False belief patterns
  • The three secrets 
Expert Secrets Review

The section should help you to hone your storytelling skills. The goal is to win the hearts of your audience and cause them to hang on every word you say, confident you’ll deliver the ‘One Thing’ they need.

Section 3: Your Moral Obligation

Russell believes your business is a calling to serve people with the offers that you have created.

In essence, you have a moral obligation to share what you know with someone whom it would benefit. Pursuant of that belief, he teaches you how to communicate with your audience effectively by breaking down barriers to drive your message home.

He demonstrates effective ways of creating rapport with new audience to make them receptive to your story.

Also under this section, Russell introduces the stack slide and perfect webinar concepts.

He teaches how to use stack slide to detail the offer you’re making available to customers and the value it adds to them. In addition, he shows you how to structure perfect webinars for optimum conversion.

The perfect webinar framework consists of the following four crucial components;

  1. The one thing
  2. Breaking and rebuilding patterns
  3. The stack
  4. Trial closes

Section 4: The Funnels

The purpose of Expert Secrets is to help you become an expert in your field, command a huge fan base and ultimately convert them into customers.

This section teaches you how to apply the expert secrets taught in sections one to three in building effective funnels for optimum conversion.

To help achieve this goal, Russell takes you through the process of opportunity creation which involves these five models;

  • The perfect webinar model
  • The four question close
  • The perfect webinar hack
  • Email epiphany funnels
  • Epiphany product launch funnels
Expert Secrets Review

Section 5: What’s Next

In the final section, you’re prompted to fill your funnel.

Here Russell teaches you how to maximize your funnels to drive massive traffic to your offers and rock marketing & sales like an expert.

 

The Trilogy

Russell Brunson is the author of three powerful marketing resources that continue to transform millions of entrepreneurs all over the world.

Alongside Expert Secrets are two other secrets’ books – the DotCom Secrets and Traffic Secrets.

DotCom Secrets teaches you how to build sales funnels to help you sell more products and services online.

In Traffic Secrets, you learn proven ways of driving traffic to your funnels. Check out our traffic secrets review.

Expert Secrets fits in the middle by equipping you with expertise on communicating with your audience effectively to get them to click the funnels.

Though the trilogy are stand-alone books, they are a set that builds on each others concepts.

 

Expert Secrets Pricing

Just like Russell’s first book, DotCom Secrets, you can get a free Experts Secrets book from the official website. You only get to pay a shipping and handling fee of $9.95 if you are within the United States or $19.95 for international shipping.

Expert Secrets review

Expert Secrets is also available as an audiobook as an upsell if you prefer that instead. I recommend going through the official site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the upsells strategies that you’ll learn in the book.

Expert Secrets is also available on the website as an audiobook at a small fee. You can also get the Kindle Edition and hardcover versions of the book on Amazon.

Final Thoughts

Having learned how to build high-converting sales funnels in DotCom Secrets (hoping you have read the book already), I assume you have mapped out your own sales funnels.

Expert secrets will bridge the gap by teaching you how to communicate with your audience to get them to click the funnels.

I recommend this book especially to those stuck in business with little to show for their marketing efforts. By reading expert secrets, you will be creating belief on how to build followers for your business.

In a nutshell, you will learn fundamentals of persuasion and storytelling that will help you to;

  • Package your brand story
  • Become a charismatic leader
  • Build a tribe of raving fans
  • Change your business model to a transformational movement
  • Communicate effectively with people who enter your sales funnel

Experts Secrets is also beneficial to successful entrepreneurs who want to scale like Garrett. Get yourself a copy of the book, read the book and learn how to become an expert.

Expert Secrets Book Review
Expert Secrets Review

Book Title: Expert Secrets

Book Description: If you’re interested in building a formidable brand, then Expert Secrets is the must read book. It’s the second book written by the sensational online marketing guru, Russell Brunson. His first book DotCom Secrets is a highly successful marketing resource that has sold millions of copies and transformed many entrepreneurs.

Book Author: Russell Brunson

Book Format: Hardcover

Publisher Logo:

[ More ]

Summary

Expert Secrets is a guide to help you grow a loyal fan base that trusts your expertise and buys your products and services.

It’s a follow-up of Russel Brunson’s first marketing book, DotCom Secrets.  In DotCom Secrets, he teaches online marketers how to build high-converting sales funnels for business growth.

Expert Secrets builds on the sales funnels concept by teaching you the art of persuasion and storytelling to grow a huge following, and increase click rates of your sales funnels.

 

Overall
4.7

Pros

Easy to read

The author reveals strategies for the growing tribe and following 

Lots of images for illustration

Cons

Depending on the destination, sometimes it takes a longer for the book to reach. 

Affiliate Disclaimer: I hope you liked our Expert Secrets Review. Please note that some of the links inside this article may be affiliate links to Expert Secrets. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Yogesh Saini

Yogesh Saini

An Affiliate marketer helping the online entrepreneur to build a successful business that generates passive income thus giving them will give them the freedom to enjoy life.

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