The world of digital marketing today is all about getting traffic and generating leads that should eventually become customers for your offerings. Therefore, investing in lead generation is the best way to grow your business and get returns from your digital marketing efforts.
If you’re starting, you may be wondering how to get your lead generation journey on course. There are many resources on the internet – courses, webinars, e-books, etc. – but these training programs require time and commitment that you may not have right now.
Where these programs are insufficient, you might benefit from a more practical approach. Often, training programs give concepts that lay foundations, but not the actual steps a beginner needs to actually get started. Some expert digital marketers came together to create proven practical processes, or templates, which work depending on your industry of business.
Lead Funnels Swipe File is one such guide, written as a 172-page e-book with useful lead generation funnel swipes and insights. This is an unbiased Lead Funnels swipe file review of the product, just in case you’re wondering whether or not it’s a worthwhile investment for your project or business. Read on to learn more.
What Is Lead Funnels Swipe File?
Lead Funnels Swipe File is an e-book created by Russell Brunson, a co-founder of ClickFunnels, a renowned tool for lead generation and website lead optimization. The book provides over 100 tried and tested lead generation funnels for you to swipe and customize for your business.
Lead Funnels provides skeletons that you can easily customize to suit your needs. Leads are typically made of simplified two or three-page funnels that have been successfully used by ClickFunnels for online lead generation.
Have you been wondering what elements make up the perfect landing page? Do you struggle with lead generation?
You are not alone. According to a 2018 HubSpot study, 61 percent of digital marketers struggle with lead generation over anything else.
You can benefit from these 114 verified case studies and examples which you can use to model your funnels. Because you get to tailor them to your business, you won’t end up with a run-of-the-mill landing page that doesn’t excite your website visitors. However, the examples are modified to help you get high conversions for your specific offering.
And here’s the best part: you get all these for a mere $7, which makes it a worthy investment for virtually anyone. Once you have the e-book, you can copy each funnel and incorporate them into your various online campaigns, depending on your goals. You can experiment with different strategies to find out which ones maximize your sales.
With a little creativity and flexibility, you should soon be reaping leads and conversions by the bucketfuls.
Before delving into the specifics of Lead Funnels, below is some background information you’ll need to understand.
Definition: Lead Generation
Lead generation is the process of trading/transacting with a potential customer at the very early stages before money becomes involved. You give them something they want – such as a free or cheap, relevant, and useful resource – and you get something in return – their contact details.
Based on the resource they downloaded, you have a rough understanding of the prospect and his/her needs. Using this information, you use email marketing strategies to reach them and provide even more value. Once you have established thought leadership, likeability, and trust, you can make strategic offers to get them to become paying customers.
Definition: Lead Generation Funnel
A lead generation funnel is just like a general marketing funnel (a two or three-page “micro-website”). Basically, the user opts-in by typing their email address in exchange for a cheap or free “lead magnet.” The lead magnet is a resource that will provide value to your prospective customer, which is also related to your offerings.
Once you have their email address, you can start sending them tailored email messages to address their needs. This also helps them understand your business/brand/products. In time, you introduce offers to turn them into paying customers once they are “warmed up.”
The lead generation funnel is supposed to help prospects to know, like, and trust your business. In the end, you’re trying to drive more sales, more opt-ins, and more clicks on your offers resulting in increased revenue. Even if your business isn’t money-oriented, you may want to get more traffic, such as to your blog.
Why Is Lead Generation Important?
When you are in business, you need to employ many strategies to get your potential audience to sign up for your offerings. 68% of B2B businesses use strategic landing pages to generate leads. Anyone who comes to your website is a potential customer: the only difference is the stage of the buying journey they have reached.
The idea of lead generation is to capture prospectives who are much closer to purchase-readiness and convince them that your business/brand/product is the best. Targeted lead generation helps you to create targeted sales and marketing campaigns, which are cheaper to run and more effective because they are specific.
The result of a targeted lead campaign is to generate hot/warm leads – those who are almost purchase-ready. Often, you’ll need lots of different strategies before finding out where your warm and hot leads are, what they like, and what value to offer to push them further down the funnel.
Businesses that use lead generation tactics remain way ahead of their competitors. Additionally, evidence shows that businesses that rely on online lead generation for 60% of their revenue make double the profit of businesses that have 20% online lead generation.
This is the reason why you need a strategic plan to develop a steady stream of qualified leads to keep your revenues flowing. However, we know that the process is anything but simple, which is the resource Lead Funnels was written.
Who Should Use Lead Funnels?
The other advantage of this lead generation manual is that it has no specific audience. Anyone from any line of business that wants to increase the number of their qualified leads can use this manual. Lead Funnels is useful for businesses of all sizes, from sole-proprietorships with a staff of one to multi-billion dollar conglomerates.
You don’t have to have marketing or technical expertise to get value out of this book, either. While some technical optimization is necessary, you can outsource modeling and customization the same way you outsourced your web design.
Lead Funnels is also helpful for marketing professionals, such as digital marketers, SEO professionals, social media marketers, and content marketers, among others. With the case studies in the guide, you can find out ways to customize outreach efforts based on your clients’ industry and needs.
That’s right – anyone in any business can use Lead Funnels to improve their lead generation!
Why Should You Trust Lead Funnels?
By now, you may be asking yourself why you should trust the creators of Lead Funnels. Why this manual, and not any other? What makes this e-guide so special?
Lead Funnels was created by Russell Brunson, an expert digital marketer and co-founder of ClickFunnels. Russell has written several books on digital marketing, which have sold over 200,000 copies, based on his practical experience. His extreme passion for digital marketing has driven him further and further along the digital marketing and lead generation learning curve.
Today, ClickFunnels is one of the most popular lead generation tools recommended by industry experts. It has been used by nearly 100,000 entrepreneurs to generate $4 billion from 5.7 million funnels.
ClickFunnels includes a sales funnel building tool, which eliminates the need to have a web designer create your squeeze or landing pages. It has powerful features to help webmasters or digital marketers develop their own sales funnels. Since its inception, ClickFunnels has helped thousands of businesses revolutionize their lead generation models.
Contents of the Lead Funnels E-guide
As stated, Lead Funnels is a 172-page e-book with three main chapters and a swipe file. The sections are filled with in-depth insights into everything you should know about lead generation. The details are as follows:
Chapter 1: Lead Funnel History
This chapter highlights the history of lead funnels in digital marketing and offers in-depth information on the methods of lead generation. In the past, websites used popup ad banners that came on your screen before accessing content. This was the reason people made ad blockers: to get rid of annoying banner or pop-up ads.
While popup ads still exist and can be useful for lead generation, the methods of deployment have changed. For example, they are now less obtrusive and smaller, and some popups only come just as you’re about to exit a site. Learn how and why lead generation has evolved over the last few years.
Chapter 2: Lead Funnel Strategy
This chapter highlights the importance of a well thought out lead generation strategy for your website or online business. You will understand the essential components of a lead funnel – the lead magnet, the landing page, the email opt-in or capture form, and the thank-you page.
All these components have their part to play in the lead generation funnel. Without any single element, your entire strategy may be ineffective. A good plan, whether simple or complex, merges these components to create one flowing message.
Chapter 3: Lead Funnel Implementation
Once you have your background and strategy, Chapter 3 deals with the practical application of this strategy. It includes tests and step by step procedures to help you set up a proper lead funnel. You will learn techniques and tips for earning the audience’s trust and enticing your audience.
Learning the best offerings to bring you qualified leads is tricky because it depends on your line of business and end goals for email opt-ins. The first step is to identify different personas in your target audience, which helps you get the right lead magnet and strategy. With time and practice, you should be able to tweak your implementation for better results.
The Lead Funnels Swipe File
This is where the real “meat” lies, and it is the section that makes any investment worthwhile. This section has 114 tried and tested lead funnels used and recommended by Russel Brunson. You can copy them the way they are or tweak them according to your needs. You can also mix and match elements in the different funnels as you test them with your target audience.
You should personalize or mix up the funnels so that you can give our audience a unique offering. That said, you can still go with out-of-the-box solutions, but be sure to test different changes over time to see whether they are more or less effective.
Pros and Cons of Lead Funnels E-book
The following are some upsides of getting the Lead Funnels e-book:
- All sales funnels are reviewed: The hardest part for a beginner is to know how or what to model for your lead generation strategy. This e-book delves into the foundations of all funnels, with a link to the lead magnet.
- Unlocks lead generation secrets: If all you have is a vague or generalized concept of lead generation, this book will give you an in-depth grasp by the time you’re done. You will unlock the secrets to winning from lead generation and email marketing for any business.
- 30 ready-for-use funnels: The share funnels are available for users and non-users of ClickFunnels, although you will gain more if you already have a ClickFunnels account.
While nothing is 100% good, this book comes pretty close. Its only downside is the fact that the e-book is only a taste of the true potential of success with lead generation. The real goodness is locked in an order bump, which gives you the ready-to-model funnels above.
The order bump also has a live 2-hour training video in which Russel Brunson breaks down the contents of the e-book. This helps you gain even more from the book, and it would have been nice to have the training along with the e-book. The order bump comes at $37, which gives the live video training and 30 pre-designed share funnel templates that you can use on ClickFunnels or any similar tool.
In this Lead Funnels Swipe File review, our opinion is that the e-book is well worth the investment, and much, much more. Whether or not you choose an order bump, you’ll have gained knowledge worth more than the $7 you paid for it. Additionally, there’s a 30 day 100% money-back guarantee on the upsell offers.
Lead generation isn’t anything that a business owner or marketer should take for granted. Lead Funnels is useful, especially if you want to expand our business. Its insights are an amazing addition to your marketing arsenal.