Any serious digital marketer right now must have heard about ClickFunnels. But What is ClickFunnels? Maybe you have heard this term in a webinar, a video course, or read it online. Well, it’s worth understanding what is ClickFunnels, its features, and how you can leverage it to grow your business. Stick with me to the end to learn all these.
What’s a Sales funnel?
Before going deeper, let’s try to understand the basics of a sales funnel. It’s a funnel because only a few people make it to the bottom. It’s a sales process, which prospects undergo before converting to customers.
Think about it. If you drive traffic to a landing page, some people will opt-in and join your mailing list to download your offer. That is the attraction and interest stage. By adding your new leads to a lead-nurturing email sequence, some will decide to purchase your core offer, and thereafter your upsell.
So, to answer the question of What is ClickFunnels, the approach is similar. It’s a sales funnel builder that makes it easy for anyone to create and design stunning landing pages optimized for high conversion rates.
ClickFunnels is one of the most successful sales funnel builder currently. What makes it so? Well, here are some of the features.
1. The excellent drag-and-drop funnel builder
I’m sure you don’t want to be head down on your ClickFunnels project the whole day, right? That’s what ClickFunnels has in mind, too. Different from other software that requires skills to come up with something visually appealing, ClickFunnels has a simple drag-and-drop function.
If you want a header, a paragraph, or an image, you simply drag and drop it where you want to fix it. Not only that, but you can also customize any drag and drop element. Is that header quite long? Customize it to fit. You can also sometimes have an oversized image. With a few clicks, you are good to go.
With ClickFunnels, you can have your sales page up and live in a few hours. It won’t be different from one built by a professional web designer.
A well-built funnel is essential for business success. If it’s dull, you will have a bad reputation and less conversion. But since the page-building process is simple, you can create a stunning funnel in a few hours and have your business running.
2. Easy integration with email marketing services
Email marketing is one of the best types of marketing because of the huge ROI that it has. Marketers report that for every $1 spent on email marketing, you expect to get a ROI of 42$. That’s a tremendous ROI, right? You can nurture leads with a series of emails to build trust before going for the upsell. The money is in the trust. You build trust by adding value through a series of value-packed emails.
ClickFunnels has a native email system called Actionetics Follow up funnels, which allows you to do more than creating email autoresponders and follow-up emails. You can talk to your customers directly based on their interaction with your business operational environment. The new version replies to your Messages on Facebook automatically.
Customization is simple. You only need to learn the basics of email marketing, i.e., when to send the first ‘thank you’ email, the core offer, and the upsell. You also need to understand the emails to send based on your open rates.
ClickFunnels also want to make it easy for you. You will have a massive email list after some time. So, don’t send a one-size-fits-all kind of email to subscribers because the CTR won’t be high. You will need to segment your subscribers based on their interactions with your emails. That will allow you to focus more on those who will most likely buy your services. Actionetics does this in a smart way to your advantage.
3. Other third-party Integration
PayPal is not found in many countries, as you might think. Some countries don’t have Stripe, as well. There needed to be a way to integrate more than one payment processor into the ClickFunnels dashboard. Such that, if someone is in India, he or she can purchase your product and services one good thing about internet marketing is it increases your market base and boosts sales.
Not only does it allow integration with different payment processors, but it also allows other third-party services. To do that, they had to involve Zapier. This company connects two services that would otherwise be disconnected. It integrates selling with payment, email, Google, and Shopify services.
It also allows for Facebook integration. Since social media is the best place to attract, engage, and lead your prospects into your funnel, it’s crucial that your sales funnel has this feature. Shopify is also critical when it comes to e-commerce. To increase your e-commerce sales, integrate your store with a stunning and conversion-optimized sales funnel.
4. Responsive templates
ClickFunnels packages come with more than 25 pre-designed sales templates to cater to your varied business needs. These templates cater to almost all the niches. You see, how you design a coaching sales funnel is different from a membership sales funnel; the elements will not be the same because the audience and messages are different.
A high conversion rate is the primary goal of ClickFunnels. These templates are not different. They are properly optimized to convert lots of lead to sales. A template might not always go in tandem with all your business needs. However, you can customize any of the templates to cater to your needs.
I understand you will want a funnel that has the same branding colors as your business. Well, you can change the colors as well, test, make more edits, and ultimately have one that speaks your business mission and vision.
5. Easy to launch A/B testing
It’s a good idea to create two marketing sales funnel and test out which converts well. You never know. Maybe the voice and tone in one funnel copy might be more effective in attracting leads than the other. To distinguish the two, deploy them to a test. Set the marketing goals, the right metrics, and launch the campaign.
After some time, collect the data and see which landing page or squeeze page is performing better. You can try different shapes of squeeze pages as well.
You don’t need to be a pro to get all these done. You only need to learn a few basics to get going.
6. Affiliate program
Apart from adding value to your business and leveraging ClickFunnels to grow your business, you can also earn by referring other people to it. So, it’s a win-win deal. You get up to 40% on all the front end offers such as The DotCom Secrets, Expert Secrets, and The Traffic Secrets. In addition, you will also earn $100 for the sale of the One Funnel Away Challenge, and the 30 Days Challenge.
Think about it. Isn’t that awesome? Not only that, but new ClickFunnel affiliates will also get 20% commission whenever their front end buyers purchase their ClickFunnels membership; this is recurring as long as they pay for their ClickFunnel membership plans.
Once you hit $1,000 in affiliate commissions per month, you are eligible for 30% commissions. And if you have at least 40 active ClickFunnels members, who can pay for their membership for at least 30 days, you can qualify for 40% recurring commissions.
Backpack is also among the essential ClickFunnels features. It’s a built-in feature that allows you to manage your affiliate system. Sometimes, you might want to enable people to promote your products or services. Backpack comes in handy when you want to manage these affiliates.
Would you want to know how much it would cost you to have all the ClickFunnels features above and grow your business? Well, it won’t break the bank. You will even get 10x what you are paying to access all the ClickFunnels features.
ClickFunnels has two plans; the basic plan and the Etison suite. Let’s check out the difference.
- Basic plan
This plan costs $97 a month. Isn’t that affordable for someone just getting his or her feet wet? It is. Most small to medium-scale businesses opt for this because it suits their sales funnel needs. With this plan, you can have up to 20 funnels; that allow you to target every segment of your customers. It also comes with 100 pages, 3 custom domains, 3 payment gateways, and unlimited contacts.
Besides, you will also have access to other ClickFunnels features, such as the optin funnels, email integration, A/B split tests, and Funnel Flix, which contains marketing courses and other materials from some of the best marketers.
Click here to get your 14-day free trial before you shell out your cash.
- ClickFunnels Platinum
It’s the second ClickFunnels Pricing plan that lifts the limit on almost all the ClickFunnels features. You will get access to unlimited domains, funnels, pages, and visitors for only $297 a month.
I talked about Backpack and Actionetics follow-up funnels as essential for affiliate marketing and email systems, respectively. Once you purchase the ClickFunnels platinum, you have access to these features and manage your affiliates effectively. You will also have 9 different domains, 9 different payment gateways, and VIP access to a Funnel Hacker Forum.
Another cool feature within this plan is the Funnel Flix Platinum. This section has courses and training materials that often cost $25,000. Isn’t that a raw deal? It is.
Click here to begin your ClickFunnels 14-day trial.
How can you leverage ClickFunnels to grow your business?
What’s ClickFunnels? Is it a mere software? No, it’s a powerful marketing tool for businesses. There are several ways you can use it to grow your business. Here are some of them.
1. Grow your email list
It’s easy to build your email list once you have an efficient traffic source. I’m saying efficient because not all traffic sources have high-conversion rates. If you want free and less costly traffic, you can opt for SEO and social media organic traffic. However, to get fast results, opt for paid traffic sources such as pay-per-click marketing or Google Adsense.
With ClickFunnels, you only need a squeeze page that leads to an offer to collect emails. The site also allows you to build awesome landing pages that are specifically optimized to build your email list. Once you have someone’s email, you have the smallest most valuable piece of information about a prospect; use it appropriately.
Aim to add value. Create a lead-nurturing email sequence that adds value. Once the customer trusts you, present them with a core offer and the upsell. Some marketers lose trust quickly by being salesy. Don’t lose your subscribers to your competitors. It will cost five times as much to acquire a new customer than to retain the current one.
2. Conversion optimized
Imagine if you could talk to most of your customers using word of mouth. What would you tell them if you want to sell your services or products? That’s the same thing with a sales funnel; it needs to walk, talk, and sell to them. It needs to be optimized for conversions.
ClickFunnels features make optimization easy. You can create a landing page easily since it allows simple drag-and-drop function. All the elements are poised towards having a highly-optimized sales funnel.
When you begin, the conversion rates (the percentage of time prospects convert on your offer) might not be pleasing. However, as you progressively optimize your funnel, you are bound to get increased sales. I have been there; it’s exciting to see your metrics improve steadily. With improved metrics, your business grows as well.
ClickFunnels helps in business growth by helping you create a conversion-optimized sales funnel.
3. Increase your market base
How many customers do you currently have with your offline business? Perhaps not many as you wish. Do you know you are leaving money on the table by limiting yourself to those customers? Well, ClickFunnels gives you the tools to increase your reach. You can target global customers and reduce your cost per acquisition.
Once you have a sales funnel ready, opt for targeted paid traffic sources such as Facebook because they give forth fast results. You can actually spend less on Facebook ads and get more if you have a slight experience.
4. Create a membership site in minutes
Do you have gated content that requires a premium membership to access? You can create a membership funnel once you have a ClickFunnels account. Gated content can be Facebook groups (most premium Facebook groups are value-packed), membership sites, and resource centers.
Some marketers still use WordPress to host membership sites. WordPress is designed for blogging. ClickFunnels is for sales. With WordPress, you will sometimes attempt to figure out how to make your content accessible to some people and bar others. That becomes easy with ClickFunnels.
There are several choices on the left side of your ClickFunnel dashboard. One option is to create a membership funnel. You will only click the ‘create funnel’ button, give it a unique name, and proceed with funnel customization.
The digital marketing landscape is continuously changing. The strategy of today might deem to work forever, but it doesn’t. However, one thing that stands out is that your customers need a sales funnel. Any customer passes through the sales funnel stages. If you search online for the best sales funnel builder, you will inevitably come across ClickFunnels.
Therefore, you need to understand what’s ClickFunnels critically. You can improve your business operations much faster by using it. Would you want to give it a try? Here is the link to ClickFunnels 14 day trial. Jump into the bandwagon today.
Affiliate Disclaimer: I hope you liked our What is Clickfunnels review. Please note that some of the links inside this article may be affiliate links to Clickfunnels. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.
I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.